WHO WE WORK WITH - HOW WE WORK
What results can you expect from working with The Sun Communication Group?
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We work with individual attorneys, associates and small to medium sized law firms by building bridges between attorneys and clients and prospects. We do this by providing practical, down-to-earth tactics that are simple to execute by attorneys. Oftentimes, we have been asked to work with individual attorneys and are brought into firms that need to tweak and/or modify their current marketing plans.
In our experience, we have found successful lawyers, whether they’re associates or managing partners, have one thing in common: they are practiced in the art of rainmaking, and have strong marketing and client development skills. Like it or not, if you are in private practice, you are in a business and live on sales. Junior associates at large firms don’t market much, but on their way up the ladder they are expected to bring in clients.
Specifically we work with:
Individual attorneys and small- to medium-sized law firms that want to take their business to the next level.
Clients committed to building their book of business, and who want to have successful, balanced lives, without the stress and anxiety.
Attorneys who want to provide a high level of service to their clients and know they cannot do it all themselves and need some help.
Junior associates who want to get on the fast track and learn the skills of building their book of business.
Firms that are changing their mind-set and are ready for proactive marketing.
Firms that have a solid client base but want to target new niche areas and cross-sell to their current clients.
Clients that are committed to marketing and know that marketing is not a single-gunshot approach but rather is like growing a garden.
Do any of the following sound familiar?
Marketing: Although you are good at some marketing, you are discouraged by not seeing the fruits from your endeavors.
Time: Billable hours are king and non-billable activities such as marketing are not a priority and you don’t know where to start.
Lack of understanding: You do a lot of marketing but are not sure how effective some of your tactics are.
Overwhelmed: You’re unclear as to what requires your attention, managing your law firm, developing business and/or managing clients.
We don’t have a one-size template that fits all law firms’ marketing objectives—we develop customized marketing plans that work ONLY for your firm. No two firms have the same style, clients or philosophy, so why should marketing plans be the same? The needs of each client vary, hence its business development varies according to its needs. However, what all law firms do have in common are its lawyers and clients.
What does this mean for you??? .......
Attracting and retaining both of these valuable assets requires strategic thought and action that will encompass the major areas of the firm: management, practice management, brand management and compensation. Implementing such a marketing plan means much more than creating a Web site, having a couple of articles published and securing speaking engagements.
Step One: We find out what your vision for the firm is. Which direction do you want the firm to go? What have you tried? What works and what doesn’t? We determine what your needs are: for instance, you may be interested in coaching, firm-wide marketing plans and/or tactics to execute the strategy.
Step Two: Together we will create objectives, strategies, and a plan.
Step Three: We implement, monitor, evaluate and modify the plan as needed.
We work with you in a way that suits your style: by phone, in person or over the internet.
To see where our clients have gotten press coverage - Click here
Okay, where do we start?
The process begins with an initial consultation by telephone or in person. Call Paramjit at 212-661-9137 or email pmahli@suncommunicationsgroup.com to get started now.
Building Bridges Between Law Firms and Their Clients