| How to make your law practice STAND OUT in an overcrowded market? |
Doesn't it just drive you a bit nutty: you work a lot harder and longer and still don’t see the results you hope for?
Most legal marketing fails because attorneys don’t know how to make their practices stand out in a very saturated marketplace.
Imagine going to a garage sale on a weekend, average town, average sale with average items. Most of the items are fairly mediocre - they all look the same and are pretty much non-descript. Nothing grabs your attention as you rummage through the sales, but amongst all that mediocre stuff is that priceless sculpture, piece of art, or period piece of furniture you have been searching for. Unfortunately, you don’t even see the treasure. It is lost with all the other ordinary stuff.
Still, being the due diligent type you decide to do one final scan of all the items, after which you leave and get on with the rest of your day. The irony lies in the fact that this is precisely what potential businesses are doing to your law practice. Just as you were scanning goods at the garage sale, prospects are quickly scanning your practice, but are completely missing the unique value and service that your firm provides. They see a law practice no different from every other firm in the market place.
As an attorney you have the skills and expertise, you know you can grow your practice, bring in more revenue without too much strain and effort.
And you could grow your business rather easily if only you knew how to make your law practice stand out without breaking your bank account.
There are graphic designers, website designers, consultants, sales trainers and those who create your communication materials. Unfortunately law firms have wasted tens of thousands of dollars on communications because they don’t know what should get done first and how everything fits into the marketing puzzle.
So what’s the latest marketing gimmick?
Well, there is no latest marketing gimmick. Gimmicks don’t produce long-term sustainable results and often leave attorneys frustrated with marketing.
The secret lies in the fact that you need ALL the pieces of the puzzle. Having only three or four pieces will produce somewhat mixed results and this is why attorneys become frustrated with their marketing efforts. Not only do you need ALL the pieces of the jigsaw puzzle BUT, equally important is how to put it all together without breaking your bank account.
There is a lot of legal marketing advice out in the marketplace. Most of it is geared toward large global law firms with large marketing budgets and in-house marketing departments. Well, imagine having the option of knowing all the pieces of the puzzle and implementing the pieces of the puzzle at your own pace.
Introducing the homestudy course of “ How To Grow Your Law Practice On A Shoestring Budget”. In only 8 audio session you will have a focused, structured approach to all your marketing. More importantly, not only will you learn how to become known, and respected in your target market, but equally as important, how to treat your best clients like royalty so that they keep praising your work and become referral sources.
Bottom-line, the homestudy course will help you:
- save money
- give you more time to do other things
- grow your legal practice profitably
We are absolutely certain that applying these tactics to your law practice will be considerably easier than you think. We will be giving you a step by step process to apply them to your practice at your OWN pace. In fact we guarantee these tactics will be easy to apply.

Here is a breakdown of what you will learn on homestudy course: |
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WHAT PEOPLE ARE SAYING |
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"The money I spent on this series was the best investment I made in my practice so far"
“Last January, I thought that spending money on coaches or other investments into my practice was a bad idea, since it meant spending money. This year, I know that the money I spent on ‘How to Grow Your Law Practice on a Shoestring Budget’ was the best investment I made in my practice so far.”
Leanna Hamill, Attorney at Law
Estate planning-Elder Law
160 Old Derby St., Suite 25
Hingham, MA
P:781.749.2284
F:866.573.6429
http://www.hamilllawoffice.com
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BONUSES |
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Organize and Manage Your Practice to Ensure Time for High Value Activities
- How to structure your practice so marketing is a regular activity
- Strategies for organizing your time to focus on the activities that bring the highest return
- When and how to plan activities that will bring you business
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Effective Networking - Building Bridges Between Law Firms and Clients
- Overcoming networking stereotypes and starting from scratch
- How to form strategic alliances, what to do with them and how to keep track of them
- Why you need to stay in touch with your networks
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Identify and Profile Your Highest Value Clients
- How to identify the clients you work best with
- Why creating a client profile will help you focus your marketing efforts and internal firm activities
- How to determine what services are most needed and wanted by your clients
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Speaking Strategies: Be Heard Right The First Time
- How to find speaking opportunities with limited resources
- Find out characteristics that make a good speaker
- Follow up strategies after your speaking engagement
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It's All About the Client: Creating a Client-Focused Marketing Message
- Creating an effective, client-focused message
- How to keep your clients coming back to you - and referring others
- What’s so important about focusing your marketing materials on your clients
- How to present your knowledge, skills and experience in a way that your clients can relate to
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Writing: Get Noticed and Get Business
- How getting the name of the firm in professional newsletters, publications, and local newspapers dovetails into other marketing activities
- Why writing the odd bylined article is a waste of time
- How to target publications and build relationships with editor
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Creating a Client Focused Practice
- Why client service is so important
- How to create systems that will enhance your clients' experience with your firm
- The technique that will allow you to avoid client problems from the very beginning
- How to obtain client feedback
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Media Relations: Become Media Savvy and Use the Press to Build Your Reputation
- How to work with the press instead of against them, so that they CALL YOU
- What to do if you don't want to answer a reporter's questions
- How to become a source for the press when you don't have a press officer
...And more!
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BUY NOW
| PREMIUM VERSION |
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| BASIC VERSION |
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WHY CHOOSE US |
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Paramjit Mahli of The Sun Communication Group has been in the communications field for over 17 years. Her experience in teaching, journalism and public relations spans three countries: England, Canada and the United States. She writes regularly for New Jersey Law Journal and has work published in various legal publications including in ABA Law Practice Management.
As a former journalist with global media organizations such as CNN Business News, Paramjit has 'inside information' about what it takes to work effectively with the press and get ink for law firms.
Paramjit's business focuses on small to mid-sized law firms, and she has successfully worked with many firms to build their practices using public relations. Some of her recent legal clients have been quoted as sources in Businessweek, National Law Journal, Taxation Business (UK publication) and Journal of Financial Planning.
Allison Shields of Legal Ease Consulting has been a practicing lawyer for over 13 years and the Administrative Partner at a 50-lawyer firm. Her background provides a unique perspective on the challenges faced by law firms and law firm managers in particular.
Allison has been involved with all aspects of management and marketing, and faced many of the same daily challenges lawyers face. She discovered her passion for helping lawyers and law firms create practices they love, while attracting the best clients and providing those clients with exceptional service.
Allison has made it her mission to ferret out the most frustrating and difficult aspects of managing and marketing a law firm, and to discover, with her clients, the most effective ways of meeting those challenges. This teleclass series is just one way she's sharing those experiences with you. |
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The real power in this series is that you'll be getting strategies that will help you present your practice in the best light and ensure that the internal workings live up to your promises. You'll hear from two different consultants, with experience inside and outside of law firms and the media.
As business owners, both Allison and Paramjit know first hand the struggles of trying to 'do it all', and the challenges involved in promoting yourself and your business on a tight budget.
How you will learn:
We all learn differently and the materials provided in this teleseminar will be given in a variety of formats, (extensive notes and audio) to suit different learning styles.
BUY NOW BUTTON
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100% GUARANTEE |
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The Better than 100% Money Back Guarantee
We're so certain that this audio series will provide you with new ideas for growing your practice on a limited budget that we're offering the series with a better than 100% money back guarantee.
That’s right! Complete the series, and if you feel you haven’t learned anything of value, we'll refund your money, no questions asked.
Why is it better than a 100% money back guarantee? Because if you complete the series and request your money back, you can keep the bonuses, free of charge.
There’s nothing to lose! Click on a button in the table below to order, or, if you prefer to purchase an individual session instead of the full package click here.
After you have completed your order and made your payment, you'll be sent to a thank you page. You must fill in the form on that page to confirm your information. This step is very important. If you do not confirm your information, we will be unable to send you the instructions to download the audios, notes and bonuses. |
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How to Grow Your Law Practice Home Study Course
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Basic Package |
Premium Package |
How to Grow Your Law Practice On A Shoestring Budget 8 Audio Sessions |

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Bonus #1
Class Notes for each session ($99 value) |
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Bonus #2
101 Marketing Tips
($18.99 value) |
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Bonus #3
Creating Effective Law Firm Vision and Mission Statements
($24.99 value) |
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| Total |
$497
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$597
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Don't forget to confirm your information on the Thank You page after you complete your order. |
Enjoy the series, and don't forget to let me know what you think and how it helped you.
All the best,

Paramjit Mahli
The Sun Communication Group
Building Bridges Between Law Firms and Clients

Allison C. Shields
Legal Ease Consulting, Inc
Preventing "Lawyer Meltdown" and Creating Productive, Profitable and Enjoyable Practices
P.S. If you aren’t already subscribed to The Sun Communication Group Newsletter, subscribe today to receive FREE information and resources, right to your email in-box – no strings attached. You’ll also get a copy of my report, "How to get a Reporter's Attention Without Losing Your Shirt"
I never share your information with anyone, and if you decide you don’t like the newsletter, you can always unsubscribe. Try it now!
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The Sun Communication Group • 305 E. 40th Street • Suite 17C • New York, NY, 10016
Tel: (212) 661-9137 • Fax: (212) 661-3704
The Sun Communication Group @ 2006. ALL RIGHTS RESERVED
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