Legal Public Relations For Small and Medium sized Law Firms

Is your firm’s marketing producing the results that you expect?

Are you an associate, managing partner, attorney in a law firm or do you have your own solo practice?

Are you:

A terrific lawyer who is not quite sure how to go about marketing?
Worried that the firm is not growing as quickly as you had planned?
Aware of what marketing is all about but don’t know where to begin?
Convinced that the firm should be doing more marketing but have limited resources and time?
Ready to build your book of business?

Does this sound familiar?

I’m an attorney and don’t do marketing! Marketing doesn’t work!
We’ve already tried some marketing tactics, and it didn’t bring any business.
We don’t have time; we’re too busy dealing with clients.
We are doing some marketing and we know we need to do more, but we’re not quite sure what to do.
Older partners are retiring and we need to get out there and attract new business.
Marketing plans are full of hype with no substance.

Does your firm fit into one of the following categories:

You've tried networking, speaking, writing and perhaps even have a Web site, but nothing is working very well.
Clients aren’t flocking to your door and you wonder if you just need to be patient or are just doing everything wrong.
Or, every attorney in the firm is doing some marketing, but nobody really knows who’s doing what, and oftentimes there is overlap. No formal systems are in place to evaluate marketing results.

Did you know ...

Marketing is among the top non-law activities for attorneys.
Public relations, specifically speaking and writing articles, are key activities in integrated marketing campaigns.
The percentage of small law firms spending 5% or more of their revenue on marketing doubled from 11% in 2002 to 22% in 2005.
Lawyers spend the same amount of time on marketing and business development as they do conducting research.

Source: Martindale-Hubbell: “Small Firm Marketing Index”

Here's the good news:

If you want more time, less stress and additional business, knowing your marketing is all in place, while you focus on the practice of law, Sun Communications Group can help. To find out how you can get a 30 minute consultation with Paramjit Mahli, fill out the information form - CLICK HERE

Know Your Niche - New Jersey Law Journal - Feb. 2007

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